![]() Promote your Pinterest account on your other social media channels and vice versa.This is something that applies to many social media platforms, where engagement is also rewarded. Engage with the platform, like things, share things and don’t think of it as a them-and-us situation, where users come to you for content but where you can’t enjoy the content of others. When you use Pinterest as an advertiser, remember that you first and foremost are a user. Pinterest really champions the power of community and sharing is at the core of its brand. Five tips for a Pinterest marketing strategy This makes it a fantastic opportunity for affiliate marketing and worth having a Pinterest marketing strategy you can draw on. While Pinterest is a social media platform, the brand itself has placed more emphasis on its role as a visual search and ecommerce platform. The site allows users to ‘pin’ or save ideas to different boards and create customized collections they can share with others. ![]() Based on this, Tote founders developed Pinterest, a social media platform that served as a central place of discovery and sharing of ideas and content. ![]() Tote users naturally started saving their favorite items and sharing them with others. Pinterest launched in 2009, preceded by an app called Tote that was based on the idea paper catalogs were unable to survive in the digital world. ![]() And one social media channel well worth considering is Pinterest. Social media marketing spend is worth billions each year, so brands should keep it top of mind for their affiliate marketing strategies. Social media marketing might have once seemed like a supplementary channel to a brand’s main site, but nowadays it’s a massive industry in its own right.
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